Sue Morris

A luxury marketing specialist with over 25 years’ experience across travel, tourism and hospitality, Sue has played a key role in shaping Dream Escape’s marketing and brand evolution since 2015. Her career has spanned senior marketing and event leadership positions, including leading destination and MICE marketing initiatives for Tourism Ireland and developing strategic brand programmes for discerning audiences worldwide. Recognised for her creative vision, meticulous attention to detail and strategic approach, Sue specialises in brand positioning, customer engagement and luxury marketing. Combining compelling storytelling with a deep understanding of affluent consumers, she creates impactful campaigns that elevate brand reputation, foster loyalty and drive sustainable growth.