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Brown’s Hotel London

Brown’s Hotel London

At Brown’s Hotel, a Rocco Forte Hotel,  you’ll feel a strong sense of London, Mayfair and the city’s most celebrated galleries, restaurants, parks and shopping streets. Tradition, cut with a spirited English humour and cosmopolitan twist : playful touches, modern artworks and a fresh, unfussy ease among the wood panels, smart suits and afternoon teas. The glamour and gaiety the iconic address deserves, and the quality and charm the Forte name assures.

Rooms: 82 Bedrooms and 33 Suites     Type: Couples, City Breaks



Unmistakably Brown’s, splendidly English, thoroughly cosmopolitan.

In the heart of London’s elegant Mayfair, Brown’s Hotel is an iconic luxury hotel where history and 21st century sophistication come together. The retreat of choice for royalty, presidents and literary greats over the centuries, Brown’s Hotel is an enduringly distinguished destination in London.

Unmistakably British, our inviting rooms and luxurious suites offer exceptional comfort and style, marrying heritage features with contemporary touches. Our warm, personal service will make you feel right at home.

During your stay, enjoy a quintessentially British Afternoon Tea in The Drawing Room, savour fine cuisine at Charlie’s at Brown’s, sip cocktails after dark at the chic Donovan Bar and surrender to bliss at The Spa at Brown’s.


Award-winning Afternoon Tea. Always a treat after a busy day sightseeing in London, in the Drawing Room.

Floral Making Masterclasses. Guests are invited to enjoy an afternoon of bespoke floral arranging with London top florist, Ellie Hartley, together with wine tasting hosted by English Sparkling Wine experts, Hambledon, as well as a special afternoon tea from Brown’s award winning tea.

The Spa at Brown’s. 3 treatment rooms (incl. a double suite) and a 24hour gym.

Meetings and Events. 6 meeting rooms (4 interconnect) for receptions up to 120 guests, all with natural daylight, sash windows and high ceilings.


Uniquely individual and quintessentially British, Brown’s Hotel’s 33 luxury suites and 82 hotel rooms have been designed by Olga Polizzi to offer unparalleled comfort and style. Inspired by the hotel’s esteemed literary heritage and distinguished former guests, our rooms and suites in central London harmonise stunning period features with contemporary flair.

Spacious and inviting, you’ll feel right at home among one-of-a-kind artworks, handcrafted artefacts and wallpapers by English designers. Beautifully appointed in muted shades with lively pops of colour, our rooms and suites are effortlessly elegant, overlooking iconic Mayfair streets and sophisticated boutiques.

To make your stay extra special, all guests have access to our chauffeured Bentley Mulsanne. At request, your In Room Bar can be stocked with our delicious, healthy Rocco Forte Nourish menu or child-friendly snacks as part of our Rocco Forte Kids programme.

Suite guests receive luxurious benefits including refreshing welcome drinks, complimentary spa treatments and personalised Concierge services before and during their stay.


  • Charlies. Contemporary British and European cuisine by Michelin-starred chef Adam Byatt.
  • The Drawing Room. Award-winning afternoon tea.
  • The Donovan Bar. Cocktail menu by Salvatore Calabrese at one of London’s most iconic bars.


As one of the most historic and innovative cities in the world, London is overflowing with magnificent sites and attractions. Bond Street. Fortnum & Mason. Saville Row. With Mayfair on your doorstep, you’re unlikely to run out of things to do. Discover the art galleries of Cork Street, the theatres of Shaftesbury Avenue and some of the capital’s finest restaurants and bars.

Behind the scenes tours.  Arranged by Dream Escape, go behind the scenes at Mayfair’s most prestigious addresses on a guided tour of the studios and workshops. Gain special entry to these illustrious workspaces, discover their fascinating heritage and meet the talented artisans responsible for creating the most coveted items in the world.

Floral Making Masterclasses. Guests are invited to enjoy an afternoon of bespoke floral arranging with London top florist, Ellie Hartley, together with wine tasting hosted by English Sparkling Wine experts, Hambledon, as well as a special afternoon tea from Brown’s award winning tea.

Mini Cooper Tour. Experience the iconic sights of London from the comfort of a classic British car. Our passionate and knowledgeable guide will whisk you around the city’s most memorable sites and steer you off the tourist track to some lesser-known locations in this whirlwind 2-hour tour, complete with an artisanal coffee stop.

Fashion in Art. Enjoy a private tour of Mayfair’s most famous art galleries led by gallerist, curator and agent Maeve Doyle. Exploring the theme of Fashion in Art, Maeve’s tour will uncover some of Mayfair’s best-kept secrets, followed by lunch in Charlie’s at Brown’s Hotel.

Horse Riding in Hyde Park. Originally the hunting ground of Henry VIII, Hyde Park is one of London’s most beautiful parks, covering almost 250 acres of prime real estate. Our hour-long ride around the park is open to riders of all abilities, who can choose to saunter past the Serpentine or gallop along the world-famous Rotten Row. One of London’s truly memorable experiences.

Luxury Shopping in Mayfair. As a shopping destination, there’s nowhere finer than Mayfair. Its abundance of exclusive boutiques, charming arcades and extraordinary history make it an iconic, endlessly alluring place to indulge in some retail therapy. Here, we walk along Mayfair’s luxurious shopping streets, where you can find unrivalled fashion, jewellery and homeware.

Art Galleries in Mayfair. From international art powerhouses to independent affairs, Mayfair is home to some of the most prestigious art galleries in London. Whether you’re looking to add to your collection or simply to discover new, inspiring works, here’s our curated selection of the finest art galleries to visit in Mayfair.


Nearest Undergound: Green Park

30 mins drive from London City Airport

45 mins drive from London Heathrow Airport

15 min drive from St Pancras International and King’s Cross Station



See below for some itinerary ideas that can include Brown’s Hotel.

Contemporary London




Built in the 1820’s, Ballyfin has long been admired as the most lavish Regency mansion in Ireland. Here classical grandeur meets with a landscape of rolling hills, follies  and ancient grottoes in the magnificent property, set at the foot of the Slieve Bloom Mountains. Ballyfin has been designed as a home-away-from-home making the experience entirely intimate. Enjoy estate-grown food prepared by award-winning chefs, take part in wine & whiskey tastings in the cellar, enjoy treatments in the spa, swim, or simply spend an afternoon in the large library, finishing with a fireside cocktail in the Ballyfin Bar.

Rooms : 20 Luxury Bedrooms and Suites  Type: Couples, Active, Historic

The Westbury

The Westbury boasts an iconic location just off of Dublin’s famous Grafton Street, renowned for luxury shopping and street artists.

The Westbury is within a 10-minute walk of some of Dublin’s most popular attractions, such as Trinity College and the National gallery, and there are also numerous bars, restaurants and shops just steps away. This central hotel is a fantastic base to explore Ireland’s iconic capital and a great choice for those wanting to be amongst the hustle and bustle of the city centre.

Rooms: 205 Bedrooms and Suites      Type: Families and Couples

The Merrion Hotel

The Merrion is undoubtedly one of the best hotels in Dublin. The facade represents the elegant Georgian architecture for which Dublin is so famous making this hotel a true piece of Dublin’s history. Situated just minutes from St Stephen’s Green and Merrion Square, staying here you could no be better located to explore the city. The hotel’s interiors reflect the authentic, historic exterior as it comes complete with two period gardens designed to reflect and replicate the atmosphere of the 18th century. The hotel also has a strong reputation for dining as its restaurant is the only one in the entire country to hold two Michelin stars.

Rooms : 145 Bedrooms and Suites   Type : Couples, Family, City Breaks

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Mayfair, London

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    Jean Newman-Glock, Signature Travel Network

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    Sharon Delano, Frosch

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    Clients of Courtney Regan, Affiliate of Brownell Travel

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    Jill A. Jergel, Frontiers International Travel

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    Carole McFarland, Universal Travel

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    Donald M. Davis, President, Luxury Travel, Inc.

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    Peter Carideo, CRC Travel

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    Country Life

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    Conde Nast Traveller Magazine

  • "The level of service they provide is outstanding. They truly care about every aspect of the trip to ensure you have a fantastic stay. Rosie is a hidden gem of a tour guide. Just fabulous."

    Yvonne Malka, Signature Travel Network, April 2018