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Brown’s Hotel London

Brown’s Hotel London

At Brown’s Hotel, a Rocco Forte Hotel,  you’ll feel a strong sense of London, Mayfair and the city’s most celebrated galleries, restaurants, parks and shopping streets. Tradition, cut with a spirited English humour and cosmopolitan twist : playful touches, modern artworks and a fresh, unfussy ease among the wood panels, smart suits and afternoon teas. The glamour and gaiety the iconic address deserves, and the quality and charm the Forte name assures.

Rooms: 82 Bedrooms and 33 Suites     Type: Couples, City Breaks



Unmistakably Brown’s, splendidly English, thoroughly cosmopolitan.

In the heart of London’s elegant Mayfair, Brown’s Hotel is an iconic luxury hotel where history and 21st century sophistication come together. The retreat of choice for royalty, presidents and literary greats over the centuries, Brown’s Hotel is an enduringly distinguished destination in London.

Unmistakably British, our inviting rooms and luxurious suites offer exceptional comfort and style, marrying heritage features with contemporary touches. Our warm, personal service will make you feel right at home.

During your stay, enjoy a quintessentially British Afternoon Tea in The Drawing Room, savour fine cuisine at Charlie’s at Brown’s, sip cocktails after dark at the chic Donovan Bar and surrender to bliss at The Spa at Brown’s.


Award-winning Afternoon Tea. Always a treat after a busy day sightseeing in London, in the Drawing Room.

Floral Making Masterclasses. Guests are invited to enjoy an afternoon of bespoke floral arranging with London top florist, Ellie Hartley, together with wine tasting hosted by English Sparkling Wine experts, Hambledon, as well as a special afternoon tea from Brown’s award winning tea.

The Spa at Brown’s. 3 treatment rooms (incl. a double suite) and a 24hour gym.

Meetings and Events. 6 meeting rooms (4 interconnect) for receptions up to 120 guests, all with natural daylight, sash windows and high ceilings.


Uniquely individual and quintessentially British, Brown’s Hotel’s 33 luxury suites and 82 hotel rooms have been designed by Olga Polizzi to offer unparalleled comfort and style. Inspired by the hotel’s esteemed literary heritage and distinguished former guests, our rooms and suites in central London harmonise stunning period features with contemporary flair.

Spacious and inviting, you’ll feel right at home among one-of-a-kind artworks, handcrafted artefacts and wallpapers by English designers. Beautifully appointed in muted shades with lively pops of colour, our rooms and suites are effortlessly elegant, overlooking iconic Mayfair streets and sophisticated boutiques.

To make your stay extra special, all guests have access to our chauffeured Bentley Mulsanne. At request, your In Room Bar can be stocked with our delicious, healthy Rocco Forte Nourish menu or child-friendly snacks as part of our Rocco Forte Kids programme.

Suite guests receive luxurious benefits including refreshing welcome drinks, complimentary spa treatments and personalised Concierge services before and during their stay.


  • Charlies. Contemporary British and European cuisine by Michelin-starred chef Adam Byatt.
  • The Drawing Room. Award-winning afternoon tea.
  • The Donovan Bar. Cocktail menu by Salvatore Calabrese at one of London’s most iconic bars.


As one of the most historic and innovative cities in the world, London is overflowing with magnificent sites and attractions. Bond Street. Fortnum & Mason. Saville Row. With Mayfair on your doorstep, you’re unlikely to run out of things to do. Discover the art galleries of Cork Street, the theatres of Shaftesbury Avenue and some of the capital’s finest restaurants and bars.

Behind the scenes tours.  Arranged by Dream Escape, go behind the scenes at Mayfair’s most prestigious addresses on a guided tour of the studios and workshops. Gain special entry to these illustrious workspaces, discover their fascinating heritage and meet the talented artisans responsible for creating the most coveted items in the world.

Floral Making Masterclasses. Guests are invited to enjoy an afternoon of bespoke floral arranging with London top florist, Ellie Hartley, together with wine tasting hosted by English Sparkling Wine experts, Hambledon, as well as a special afternoon tea from Brown’s award winning tea.

Mini Cooper Tour. Experience the iconic sights of London from the comfort of a classic British car. Our passionate and knowledgeable guide will whisk you around the city’s most memorable sites and steer you off the tourist track to some lesser-known locations in this whirlwind 2-hour tour, complete with an artisanal coffee stop.

Fashion in Art. Enjoy a private tour of Mayfair’s most famous art galleries led by gallerist, curator and agent Maeve Doyle. Exploring the theme of Fashion in Art, Maeve’s tour will uncover some of Mayfair’s best-kept secrets, followed by lunch in Charlie’s at Brown’s Hotel.

Horse Riding in Hyde Park. Originally the hunting ground of Henry VIII, Hyde Park is one of London’s most beautiful parks, covering almost 250 acres of prime real estate. Our hour-long ride around the park is open to riders of all abilities, who can choose to saunter past the Serpentine or gallop along the world-famous Rotten Row. One of London’s truly memorable experiences.

Luxury Shopping in Mayfair. As a shopping destination, there’s nowhere finer than Mayfair. Its abundance of exclusive boutiques, charming arcades and extraordinary history make it an iconic, endlessly alluring place to indulge in some retail therapy. Here, we walk along Mayfair’s luxurious shopping streets, where you can find unrivalled fashion, jewellery and homeware.

Art Galleries in Mayfair. From international art powerhouses to independent affairs, Mayfair is home to some of the most prestigious art galleries in London. Whether you’re looking to add to your collection or simply to discover new, inspiring works, here’s our curated selection of the finest art galleries to visit in Mayfair.


Nearest Undergound: Green Park

30 mins drive from London City Airport

45 mins drive from London Heathrow Airport

15 min drive from St Pancras International and King’s Cross Station



See below for some itinerary ideas that can include Brown’s Hotel.

Contemporary London



The Merrion Hotel

The Merrion is undoubtedly one of the best hotels in Dublin. The facade represents the elegant Georgian architecture for which Dublin is so famous making this hotel a true piece of Dublin’s history. Situated just minutes from St Stephen’s Green and Merrion Square, staying here you could no be better located to explore the city. The hotel’s interiors reflect the authentic, historic exterior as it comes complete with two period gardens designed to reflect and replicate the atmosphere of the 18th century. The hotel also has a strong reputation for dining as its restaurant is the only one in the entire country to hold two Michelin stars.

Rooms : 145 Bedrooms and Suites   Type : Couples, Family, City Breaks

Adare Manor

Situated in a picturesque Irish village with convenient access to the rest of the country, Adare Manor is an ideal base for exploring the best that Ireland has to offer.

The hotel offers something for everyone – a luxury castle feeling for couples looking for a romantic getaway, state of the art golf for those keen to try their clubs on this championship course and, for those looking for a little pampering, the La Mer Spa is the only one of its kind in the British isles. There is also an abundance of activities for active families looking to explore the outdoors ranging from falconry to archery, horse-riding, cycling and fishing. This historic country castle escape has it all.

Rooms : 104 spacious bedrooms and suites    Type : Couples, Active Families, Golfers

Cliff Beach House

A new private house rental, offering some of the most luxurious, contemporary-styled accommodation in Ireland. This modern, architect-designed home is located in scenic Ardmore Bay on the southeast coast, set above rolling Atlantic waters. The striking six-bedroom villa is finished to the highest level, with spectacular floor-to-ceiling windows to take in the Irish skies, village and cliffside views. Designed for groups of friends or multigenerational families looking for an exceptional immersive experience with all modern comforts and facilities.

Sleeps: 12 Bedrooms: 6 King/Twin Ensuite Bathrooms: 2.    

Those looking for: A coastal retreat. Serenity, peace, gourmet, wellness, water sports, fishing, sea swimming, spa, culture.  



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Mayfair, London

  • "Probably the best of the best in the UK and Ireland for organising amazing trips. They know their stuff, have fantastic relationships with suppliers and always go the extra mile."

    Rob Arrow, Al Tayyar Group

  • "Lovely suite. Fabulous private tours. Everything has exceeded our expectations. "

    William A Heim, Client

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    Jean Newman-Glock, Signature Travel Network

  • "You were the heart and soul of the trip….I truly admired your sunny personality, sense of humor, organization and professionalism.  You also demonstrated  that a guide’s work is never done as you were constantly researching….. Did you ever rest??? "

    Sharon Delano, Frosch

  • "We want to thank you and the team from Dream Escape.  All six of us in our group had a wonderful time, and we all agreed we owed that in large measure to the work of Dream Escape. From the onset of working with you, you demonstrated a tremendous knowledge about all the activities we wished to pursue —from playing golf to dining at excellent restaurants to seeing historical sites and the Tattoo and Fringe Festival.  And, then you executed "

    Thomas Cohen, Client

  • "THANK YOU a zillion times over for choosing/assigning Rosie to be with this family.  She MADE the trip for them – there’s no other way to put it! "

    Jill Jergel, Frontiers International Travel

  • "Our holiday in Scotland now tops their lists of best trips…… To their growing list of amazing and memorable first-time experiences, our sons may add fishing for trout and salmon on the River Tay; steering a motor boat on Loch Ness; and taking private guided tours on Culloden Moor Of the eight full days we were in Scotland, Alex and Mattie thought each and every day was the best"

    Michael Guadarrama & Trammi Nguyen, clients of Peter Carideo. CRC Travel

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    Max Levy, Direct client

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    Joni Gerace, The Travel Society, LLC

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    Clients of Courtney Regan, Affiliate of Brownell Travel

  • "Rosie was MORE than outstanding – she went out of her way to help us in every regard...She was so knowledgeable – we all loved her"

    Jill A. Jergel, Frontiers International Travel

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    Cindy Evans, Travel Consultant

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    Carole McFarland, Universal Travel

  • "Dream Escape is delivering in a superb manner. Jim Johnston is a great driver and one of the best guides we've had - I wish to very much thank the Dream Escape Team for fulfilling a Dream…"

    Donald M. Davis, President, Luxury Travel, Inc.

  • "Thank you all so much it's great to have trusted friends on the ground to take care of our clients!"

    Peter Carideo, CRC Travel

  • "The trip was great.... Dream Escape is the name of the game"

    Ann Lipschitz, Worldview Travel

  • "Your level of service is just outstanding"

    Debra Fini, VWTI

  • "Dream Escape don’t just organise trips – they create adventures"

    Financial Times, How to Spend it

  • "It was, without doubt, one of the most spectacular weekends I have ever had"

    Country Life

  • "David Tobin’s an ace at getting inside private castles and estates and he’s well connected.... "

    Conde Nast Traveller Magazine

  • "The level of service they provide is outstanding. They truly care about every aspect of the trip to ensure you have a fantastic stay. Rosie is a hidden gem of a tour guide. Just fabulous."

    Yvonne Malka, Signature Travel Network, April 2018